Three methods to convert a raster logo to clean, scalable SVG — automated, traced, and manual.
If your logo exists only as PNG or JPEG, you need to vectorize it — convert it to SVG so it scales perfectly for business cards, websites, signage, and merchandise.
Why You Need a Vector Logo
A raster logo is a fixed pixel grid. Print it on a banner and it blurs. Scale it to a favicon and details disappear. A vector logo is defined by mathematical paths — perfectly sharp at every size, from 16 pixels to 20 feet.
Method 1: Automated Online Conversion
If your logo has flat colors and clean edges, convert it to SVG free using Shape to Vector. Upload the highest resolution PNG you have, click Convert, download the SVG.
Method 2: Inkscape Trace Bitmap
Import your logo, select it, go to Path → Trace Bitmap. Use Brightness cutoff for single-color logos, Colors mode for multi-color. Simplify paths afterward with Path → Simplify.
Method 3: Manual Redraw
For brand-critical logos, manually trace with the Pen tool in Illustrator, Figma, or Inkscape. Takes 15-60 minutes but produces the cleanest, smallest, most editable file.
Common Mistakes
- Embedding raster inside SVG — verify your SVG contains
<path>elements, not<image>tags - Low-resolution source — use at least 500×500 pixels for acceptable traces
- Anti-aliasing artifacts — clean up thin color borders after conversion